Monthly Archives: August 2014

Marimekko charts introduction

The Marimekko (or Mekko) chart is a two dimensional chart that is especially useful when explaining market landscapes. The Marimekko, named after the colorful Scandinavian textile design is often used by management consultants. In the example below we use a Mekko chart to convey the types of grapes grown in California.

Marimekko chart showing vineyard acres

Marimekko chart

Market segments are arranged in columns along the x-axis with the width of the column denoting the size of the segment. In the example above, grapes are segmented into red and white. The height of the columns are typically equal (in our next entry we will discuss Marimekko charts with custom heights). Each column can then also be segmented with the height of the segment representing the share that segment occupies. In the example above, the segments within a column show grape type (e.g. Cabernet). Alternatively, we could have listed the grower (e.g. Robert Mondavi).

The Mekko chart enables the reader to easily grasp the overall landscape helping them quickly discern the largest and smallest segments along two dimensions. With Aploris users can quickly create Marimekko charts and also have great deal of control with how it looks and what information the labels carry. For example, labels can be modified to list the percent of the column the segment represents or the percent of the total chart that the segment represents.