Slide design is a critical component of effective messaging

Aploris users know that creating clean, visually pleasing charts helps better convey the insights of any data set. As we look beyond the chart, however, the slide and the presentation itself are also important tools to effectively convey the key messages.

Thanks to vast improvements in desktop computing and software, building presentations has become a quick task. However, carefully crafting the visuals behind a slide or presentation takes thought and time.  Is there a better way to tell your story than just using bullets? What style and palette would best match your brand and the presenter, are the messages clear and right for the purpose?

We were recently introduced to Neil Tomlinson, CEO of a UK based presentation firm, Neil was one of the first to become a professional PowerPoint designer with a ton of experience building high impact presentations. Over the years, Neil’s business has helped organizations around the world across all industries and size improve their presentation design and better communicate – to which his impressive client list is a testament to. In our conversations with Neil we learned:

  • Presentation design is a critical part of your marketing effort along with your websites, videos, logos, and brochures
  • Outstanding visuals can help your audience remember your key messages
  • Audiences now expect to see professional high quality presentations
  • A poorly designed presentation can actually work against you with an audience

For more advice and information on presentations visit www.neiltomlinson.com

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