Mekko chart showing use of major social networking sites by gender

The Mekko chart below shows monthly visits to major social networking sites by gender.  The width of each column is proportional to total number of monthly visitors.  The x-axis is visible and labelled too.  Within each column the segment height is proportional to percent of female/male users.

The largest social networking sites, YouTube and Facebook, have roughly and equal number of male and female users each. Soundcloud has the highest proportion of male users (61%) and Tumblr has the highest proportion of female users (72%).

This Mekko or Marimeko chart was built on Mac with OS X using Aploris and PowerPoint for Mac.

Mekko chart showing social media use by gender

Mekko chart showing monthly visits to social networking sites by gender

 

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