Interview with Peter Zvirinsky, founder of

We’ve had pleasure of meeting Peter Zvirinsky, the founder of an innovative company that offers business focused diagrams, icons, and other visual assets.

What is infoDiagram?
Our service is a marketplace for unique business diagrams and presentation icons. When you browse our library you’ll notice that we love the hand drawn style of icons. They’re a great way to make presentations personal. But you can also find formal modern flat graphics.

What is your background and how did you get involved with infoDiagram?
By education, I’m a data science nerd who discovered the beauty of marketing and design. AI and artificial life simulations used to be my playing field. Later, I worked in marketing & business development in data analytics company. There I understood the impact of well-designed presentations especially in conferences, training or sales pitches. Thus I decided with two other friends to start a business helping companies with presentation design – and infoDiagram is our baby.

What separates infoDiagram from its competitors?
I’m glad you asked 🙂

There are a few unique points we’re proud of:

  • We’ve probably designed the largest collection of hand drawn icons and shapes – for people who like to make presentations look natural and personal.
  • We value good design. Therefore we ensure our library contains fresh modern style – flat icons and infographics diagrams, for example. No old looking clipart, no Comic Sans font.
  • Our graphics are also fully editable in vector format. You can change the color of icons and shapes to fit your brand colors. Icons will remain razor sharp when resized, unlike bitmap images.

How does infoDiagram help its users?
infoDiagram helps people by replacing their monotonous slides with nice catchy visuals, to help make their presentations creative and stand out. And we make it as simple as possible, without the need for additional applications. A simple cut and paste from slide to slide will do. You can get a specific icon or a flowchart, add it into your PowerPoint or Keynote presentation, adapt colors and create a strong visual slide within a minute. This allows our users to save time and focus on the content instead.

How do you imagine visual communication will evolve over the next 5-10 years?
Well, whether we’ll be using some augmented vision wearables, like Google Glasses, or having 4D screens, one thing will remain. The importance of simplicity. I can imagine the amount of information will still be increasing and there will be a lot of noise. The winning apps and technologies will be those that will manage to be simple and informative at the same time.

What’s the best way for readers of this blog to get started with infoDiagram?
Start with getting our free hand drawn shapes. You will receive a few icons and a guide on how to prepare a creative slide on your own. You can also search through our catalogs of scribble icons, watercolor shapes, or our industry specific visuals. To get inspired check slide examples on our Or reach out to me personally, I’ll gladly chat and help on visual communication topics. I’m present on twitter @Peter_iDiagram or LinkedIn.

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