Mekko chart showing Star Wars franchise revenue

The Mekko chart or Marimekko chart below shows all the revenue the Star Wars franchise makes across its different product lines. Surprisingly toys and not movies represent the bulk of sales.

The width of each column in the Mekko chart is proportional to the revenue that the product line makes compared to the total sales. Within each column the segment height represents the percent of sales that segment provides to the column/product line. For example, The Phantom Menace represents roughly 20% of all movie sales.

Mekko chart of total Star Wars revenue

Mekko chart explaining total Star Wars franchise revenue

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